The story goes back to when our founder, Muthoni Mwangi, was shopping for her graduation day, she had a hard time putting the entire outfit together, going from one store to the other looking for the right dress, shoes and jewelry.
That’s when it dawned on her, what if there’s one place she would go to explore different products from different brands and get to buy an entire outfit with just a click of a button, would that be amazing? And that’s how the idea was incepted, in 2017.
But as we were solving this problem, we realized that our vendors had a bigger problem, they relayed on an informal selling process, from recording inventory and sales. This meant that they missed out on current customer trends that eventually led to a lot of loss. This is when our vision grew from just being a marketplace to building an infrastructure that will digitize the entire selling process in the fashion retail space.
Hence, through Kladika, small retailers in the fashion retail space will be empowered to build online stores where digital business management tools will be provided.
Our vision is to be the market leader in the fashion retail space, serving the Africa market and all emerging markets.
Our mission is to use technology to build an ecosystem specific tailored for the fashion retail space, with the aim to help small informal businesses to have an equal shot in this space.