The story goes back to when our founder, Muthoni Mwangi was in college. Our founders used to take a lot of screenshots of products that she really liked and she was hopeful to purchase them when she comes across them. But then, during her graduation day, she had a hard time putting the entire outfit together, going from one store to the other looking for the right dress, shoes and jewelry.
That’s when it dawned on her, what if there’s one place she would go to explore different products from different brands and get to buy an entire outfit with just a click of a button, would that be amazing? And that’s how the idea was incepted, in 2017.
Hence she embarked on a journey to create a tech-enabled retail company that focuses on fashion, starting with a multi-channel aggregated platform giving our local fashion retailers and designers a chance to use the platform to sell their products
Our vision is to be the market leader in the fashion retail space, serving the Africa market and all emerging markets.
Our mission is to use technology to build an ecosystem specific tailored for the fashion retail space, with the aim to help small informal businesses to have an equal shot in this space.